Five Focus Points for BYOD in 2013

On Christmas Day 2012 consumers activated 17.4 million new Android and iOS devices, according to mobile analytics firm Flurry.

As a growing number of mobile devices flood into the workplace, corporate decision makers must pay greater attention to their organizations’ BYOD strategies and the consumer and societal factors that are influencing BYOD.

We highlight 5 focus areas for driving successful BYOD strategies in 2013:

  1. IT must partner with employees in supporting mobile devices. When it comes to mobile management and governance, IT must take a command-and-control mentality when it comes to usage, download, security, and other policies that affect the enterprise. Still, IT must recognize that the devices are owned by employees and that many employees have an emotional investment in their mobile devices. Therefore, it’s important for IT and company employees to engage with employees, meet their support requirements, and ultimately work together to maximize worker productivity.
  2. Addressing the needs of one for the benefits of all. At their core, BYOD strategies are centered on meeting the needs of the enterprise. However, as Forbes blogger Tom Kemp recently pointed out, successful outcomes from BYOD efforts can only occur when the needs of individual employees are being met.  Although occasional breakdowns and network outages are going to occur, when employees are able to access the data and apps they need to do their jobs effectively, the employee and the organization both benefit.
  3. Network assurance is a must-have. As employees bring their mobile devices to work and use company-provided enterprise mobility apps, they expect the network “to flat out work,” as noted by Opus Research analyst Dan Miller in a recent report.  Network assurance takes on added weight when thousands of employees are using a variety of mobile devices and are trying to get their work done, adds Miller.
  4. Usability must align with mobility. In order for employees to use their mobile devices seamlessly, they not only require effective hardware and network support, they also need enterprise mobility apps that are easy to access and use. As Flash Denning notes in a recent blog for Petri, the ability for employees to be able to get work done on their tablets or smartphones, whether on a train or at a meeting across town can help increase engagement when an employee is able to do their work when and where they need to.
  5. Continually measure and justify the cost-benefit of BYOD programs. As with any sizable organizational investment, stakeholders need to constantly measure the costs associated with BYOD programs and the business benefits that result (e.g. increased productivity).

 

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Mark Lorion
Mark serves as Apperian’s Chief Marketing Officer and is responsible for defining and executing the company’s go-to market strategy. Mark oversees all marketing functions and brings more than 20 years experience of strategically positioning innovative technologies for rapid revenue growth.