Cost reduction and employee requests are the top motivators for embracing “Bring Your Own Device” policies by 65% of enterprises, according to a recent research report from Research & Markets.
In light of this “rise of BYOD,” it’s important to look at how policies work and we’re of the opinion that it’s more important to control the apps – not the device.
In a talk over at Tab Times, our Andy Thompson discusses three rules for IT and BYOD – 1) Do no harm to the device; 2) Be invisible; and 3) Secure the apps. He says these “tenets of BYOD” are in the interest of the cost savings and employee satisfaction that are mentioned in the research.
Basically, if you’re investing in app development, it’s in your best interest to deploy the apps and get users using them quickly to maximize your return.
And that’s why we think it’s much more effective to manage the apps and not the device. In case you need a justification list, here are our top five reasons enterprises should consider mobile app control versus device control.
- Don’t lose our personal data! Users may want to use their devices inside corporate walls and access corporate servers and data, but they don’t want you losing their personal data.
- MDM in its maiden form is dead. “Provisioning and tracking devices will still have a place, but data protection has emerged as a much more important product feature,” notes Michael Endler in a 2013 trends piece in Information Week. He predicts that MAM (mobile application management) will replace the outdated and difficult process of device management.
- Mobile app development and spending will increase in 2013. Another factoid from Endler’s prediction piece is that companies are set to ramp up spending in “line-of-business apps.” Endler notes, “As businesses find new ways to harness mobility in 2013, the demands for specialized apps and support will only increase.” That’s a compelling argument for managing the enterprise apps and not the device.
- Self-service is where it’s at. Not every user needs every app and when you manage the apps and put the usage in the users’ hands, productivity and usage increase. Plus, support costs decrease.
- Securing the device is overly cumbersome. The real security need is in the data. Andrew Braunberg, research director with NSS Labs, says that productivity and security should work hand-in-hand. “The products that will ultimately win in the market will be those that find a way to deliver the management and security controls over corporate data that organizations require, while being minimally invasive for employees,” he notes.