Beyond BYOD: How BYOD Acceptance Changes Organizations” portrays adoption of BYOD in companies similarly to Kubler-Ross’s acceptance of grief. Very funny, and so true. But I’d argue that organizations need to go well beyond mere acceptance to get real benefits, and this requires smart use and deployment of enterprise apps.

The “Technology Acceptance Model” might be a another way to look at things. Technology must be both “perceived as useful” and have “perceived ease of use”. Doing it right leads to employee empowerment, and enthusiastic endorsement by the company — not just acceptance.

OK, so this has big implications for companies that try to use old-fashioned mobile device management type policies to onboard users and control the experience. The real value is creating apps and access to data that helps us do our jobs. It’s about widespread and daily use and less about mitigation.

The keys to success are apps that empower users, a great app store experience that encourages trial and adoption, and ultimately creating a valuable community of users within a company that can provide additional ideas on high-value apps for future development.

In summary, I’d like add two more stages beyond acceptance:

  1. Excitement. Users getting excited (and using apps and data).
  2. Enthusiasm. Management getting enthusiastic about mobile when they see the ROI.

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Cimarron Buser
Cimarron leads Apperian’s global business development efforts and is responsible for developing new channels, markets, partnerships, and working with ISV and OEM partners. He has worked in technology for over 25 years, providing creative and visionary leadership for products and services in the technology, web and mobile areas.